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White Label Agreement — Word & PDF Template
A UK white label agreement allowing a reseller to rebrand a provider's products or services, covering the licence, territory, branding, fees and IP.
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This White Label Agreement allows a reseller to market a provider’s products or services under the reseller’s own brand. It covers the licence, territory, branding, fees and intellectual property, for providers and resellers building white-label arrangements in England and Wales.
Who is this template for?
It is designed for providers who allow partners to resell their products under a different brand, and for resellers offering white-label products as their own. It suits SaaS, services and product white-labelling alike.
What does the template include?
The agreement is fully structured and covers the key terms of a white-label deal:
- Parties — the provider and the reseller.
- White-Label Products / Services — what is being white-labelled.
- Licence Grant — the rights granted to the reseller.
- Territory and Exclusivity — a territory for active resale (unsolicited requests allowed) and a tick box for exclusive or non-exclusive.
- Branding and Presentation — rebranding and presentation rules.
- Provider’s Obligations — supply and support duties.
- Reseller’s Obligations — marketing and resale duties.
- Fees and Payment — wholesale price, an optional yearly minimum purchase and payment terms.
- Intellectual Property — ownership of the underlying IP.
- Confidentiality — protection of confidential information.
- Warranties — assurances given by the parties, and the provider’s indemnity for death, injury or property damage caused by a manufacturing defect.
- Limitation of Liability — caps and exclusions on liability.
- Term and Termination — duration and ending the agreement.
- Governing Law — England and Wales jurisdiction.
- Signatures — execution by both parties.
Easy to customise
The template works in Microsoft Word, Google Docs and LibreOffice. Simply fill in the highlighted fields, tick the relevant checkboxes and edit any clauses to suit your arrangement. No special software is required.
Format and scope
The document downloads as an editable Word (.docx) file and a printable PDF, formatted to A4. It is drafted for use in England and Wales with light, general legal references.
How to edit the template
- Download the DOCX file after purchase
- Open it in Word, Google Docs, LibreOffice or another DOCX editor
- Fill in the parties' details in the marked fields
- Edit the terms and text to match what has been agreed
- Print it for signing or send it digitally
