Sponsorship Agreement — Word & PDF Template

This Sponsorship Agreement records the terms on which a sponsor supports an event, individual, team or organisation in return for branding and promotional benefits. It sets out the fee, the benefits provided and each party’s obligations, making it ideal for businesses, event organisers and clubs in England and Wales.

Who is this template for?

It is designed for sponsors and sponsored parties, including brands, events, sports clubs, charities and content creators who want a clear record of what each side gives and receives. It suits one-off and ongoing sponsorship arrangements.

What does the template include?

The agreement is fully structured and covers the key terms of a sponsorship:

• Parties — the sponsor and the sponsored party.
• Background and Sponsorship — context and purpose of the deal.
• Term — duration of the sponsorship.
• Sponsorship Fee and Payment — the fee and payment terms.
• Sponsorship Benefits — what the sponsor receives.
• Sponsor’s Rights — rights granted to the sponsor.
• Sponsored Party’s Obligations — duties of the sponsored party.
• Sponsor’s Obligations — duties of the sponsor.
• Intellectual Property — use of logos and brand assets.
• Cancellation or Postponement — what happens if the event changes.
• Liability — caps and exclusions on liability.
• Termination — how and when the deal can end.
• Governing Law — England and Wales jurisdiction.
• Entire Agreement — the contract as the complete agreement.
• Signatures — execution by both parties.

Easy to customise

The template works in Microsoft Word, Google Docs and LibreOffice. Simply fill in the highlighted fields, tick the relevant checkboxes and edit any clauses to suit your arrangement. No special software is required.

Format and scope

The document downloads as an editable Word (.docx) file and a ready-to-print PDF, formatted to A4. It is drafted for use in England and Wales with light, general legal references.